Updated: Aug 21
How much should you invest in photography?
Professional brand photography can be a powerful investment for your business. It can help you stand out from your competitors, increase brand recognition and awareness, and improve your overall marketing efforts. However, like any investment, it's important to plan for the costs, time, and expected return on investment (ROI). In this blog post, we'll discuss what brands should plan for when it comes to professional brand photography investment.
Cost for Brand Photography and Content Strategy
The cost of professional brand photography can vary greatly depending on several factors, such as the type of photography needed, the location, the duration of the shoot, and the photographer's experience and credentials. Typically, a photographer's rates may range from a few hundred dollars to several thousand dollars per day.
When planning for the cost of professional brand photography, it's important to consider your budget, the number of images needed, and how often you need/want to conduct photoshoots. Keep in mind that quality photography is an investment in your business and can have a significant impact on the success of your marketing efforts.
Most photographers have their own processes and set of expertise. Talking with a variety of photographers is important to make sure you are getting everything you need. For example, you can easily hire a photographer to just shoot and deliver images, but if you are looking for a photographer who is going to be more hands on and provide a higher level of service, strategy, and execution you need to dive a little deeper. If you are looking for a higher quality of service, strategy and photography you will be at a premium cost with a higher return as well on the photography created.
Time commitment for quality brand photography
Professional brand photography can also require a significant amount of time. Putting the time in to making sure you are hiring a quality photographer will save you more time in the future. Defining your needs and goals, and planning the shoot's logistics with a photographer is also vital time spent into ensuring the execution of a successful photoshoot. Depending on the scale of your photoshoot will determined the time commitment needed. Photoshoots can range from a half day shoot to multiple days or weeks for large projects. When planning for the time investment required for professional brand photography, it's important to set realistic expectations and communicate your needs and timeline with your photographer.
Return on Investment (ROI)
The expected return on investment (ROI) of professional brand photography can vary depending on several factors, such as the industry, target audience, and marketing goals. However, high-quality brand photography can have a significant impact on your business's success.
Good photography can increase customer engagement, enhance brand recognition and awareness, and drive more sales. Here are a few areas to track your photography return:
How does your business stand out from your competitors? Have you attracted new customers? and retain existing ones. How are your social media accounts performing? Does your brand look more consistent? Ask for people to review before and after.
When planning for the expected ROI of professional brand photography, it's important to define your goals and track the results of your marketing efforts to assess the effectiveness of your investment.
Professional brand photography is an investment that can have a significant impact on your business's success. When planning for the cost, time, and expected ROI of professional brand photography, it's important to define your needs and goals, set realistic expectations, and communicate clearly with your photographer. By investing in high-quality brand photography, you can enhance your marketing efforts, stand out from your competitors, and drive more sales for your business.
Book a free Brand Image Consultation to learn where you can improve, what you are doing well, and some tips and tricks to uplevel your brand imagery.