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Lucid Studio - 03. Activation & Marketing: Brand Cohesion in the Market & Brand Photography
15:07

Lucid Studio - 03. Activation & Marketing: Brand Cohesion in the Market & Brand Photography

Amy and Jennifer, co-founders of Lucid Studio, emphasise the importance of brand cohesion in marketing activation. They discuss the significance of a brand guide, incorporating brand strategy, design, and photography. The living document evolves with the brand, ensuring consistency across all touch points. The duo advises partnering with agencies for a comprehensive approach, defining brand personality, having brand mentors, and appointing a brand steward. They stress the importance of giving consumers time to recognise and provide feedback on brand changes. DOWNLOAD VIDEO ONE PAGER: https://drive.google.com/file/d/1HHCkTRTdsWxNXwqEzE-hf5crREu2ESmi/view?usp=sharing Product or Brand Photography Needs? Contact Carrington Crothers at info@prospectstreetstudio.com Looking to enhance your brand? Contact Amy and Jennifer at https://lucid-together.com/get-in-touch/ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ 🎬CHECK OUT OTHER VIDEOS:👇 ➥ • https://www.youtube.com/watch?v=pkPhsAzPYKk ➥ • https://www.youtube.com/watch?v=BzsgelGS9xg ➥ • https://www.youtube.com/watch?v=tarLWLEOULY ➥ • https://www.youtube.com/watch?v=i-MPcsE6PWw ➥ • https://www.youtube.com/watch?v=eKaceG9lbx0 ➥ • https://www.youtube.com/watch?v=pGp6Vn9HIXk ➥ • https://www.youtube.com/watch?v=7C5F_AnQHL0 ➥ • https://www.youtube.com/watch?v=muvwfM3e9ZM ➥ • https://www.youtube.com/watch?v=IJ6jr9nCodc ➥ • https://www.youtube.com/watch?v=e9j66JpgK28 ➥ • https://www.youtube.com/watch?v=7z3JG8F-b1c ➥ • https://www.youtube.com/watch?v=1o1reYxxV2M ➥ • https://www.youtube.com/watch?v=WoI3tb8k7fo ➥ • https://www.youtube.com/watch?v=TI5-H_-kASg ➥ • https://www.youtube.com/watch?v=F26i9fgI-kA ➥ • https://www.youtube.com/watch?v=dSwx4uxzlbM ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ Hope you enjoy today's video, Please show your love and support by just liking and subscribing to the channel so we can grow a strong and powerful community. Activate the 🔔 beside the subscribe button to get the notification!📩 If you have any questions or requests feel free to leave them in the comments below. Thank you for watching and see you in the next video!! 🔎RELEVANT HASHTAGS: #brandactivation #marketingstrategy #marketcohesion #brandphotography #marketingguide #brandstrategy #cohesivebranding #photographytips #marketingcohesion #brandinginsights #ecommercephotography #productphotography
Ivyhillpr - 03. How Your Visuals Tell A Story
09:15

Ivyhillpr - 03. How Your Visuals Tell A Story

"Hey guys, I'm here with Amber, the founder of Ivy Hill PR. Ivy Hill PR specialises in helping small and medium-sized businesses in the New England area with strategy related to content marketing, public relations, and video production. Today, Amber and I are discussing how your visuals can tell a story and how to leverage them effectively. Amber, an expert in this field, shares valuable tips to get started and excel in the new year. She emphasises the importance of updating head-shots, creating branded graphics, and capturing lifestyle photos. These visuals play a crucial role in changing brand perception and engaging with audiences. Amber also highlights the significance of aligning visuals with brand identity and storytelling. To get in touch with Amber, visit www.ivyhillpr.com or find Ivy Hill PR on Instagram and YouTube. Thanks for joining us!" Connect with Carrington Crothers about brand and product photography at www.prospectstreetstudio.com to learn more or reach or to her directly at info@prospectstreetstudio.com. Carrington works with brands both local to New England and Nationally. Ask her about her virtual photography process. ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ 🎬CHECK OUT OTHER VIDEOS:👇 ➥ • https://www.youtube.com/watch?v=pkPhsAzPYKk ➥ • https://www.youtube.com/watch?v=BzsgelGS9xg ➥ • https://www.youtube.com/watch?v=tarLWLEOULY ➥ • https://www.youtube.com/watch?v=i-MPcsE6PWw ➥ • https://www.youtube.com/watch?v=eKaceG9lbx0 ➥ • https://www.youtube.com/watch?v=pGp6Vn9HIXk ➥ • https://www.youtube.com/watch?v=7C5F_AnQHL0 ➥ • https://www.youtube.com/watch?v=muvwfM3e9ZM ➥ • https://www.youtube.com/watch?v=IJ6jr9nCodc ➥ • https://www.youtube.com/watch?v=e9j66JpgK28 ➥ • https://www.youtube.com/watch?v=7z3JG8F-b1c ➥ • https://www.youtube.com/watch?v=1o1reYxxV2M ➥ • https://www.youtube.com/watch?v=WoI3tb8k7fo ➥ • https://www.youtube.com/watch?v=TI5-H_-kASg ➥ • https://www.youtube.com/watch?v=F26i9fgI-kA ➥ • https://www.youtube.com/watch?v=dSwx4uxzlbM ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ ⇢ Hope you enjoy today's video, Please show your love and support by just liking and subscribing to the channel so we can grow a strong and powerful community. Activate the 🔔 beside the subscribe button to get the notification!📩 If you have any questions or requests feel free to leave them in the comments below. Thank you for watching and see you in the next video!! 🔎RELEVANT HASHTAGS: #visualstorytelling #visualnarrative #storytellingthroughvisuals #visualcommunication #visualcontent #creativestorytelling #storytellingskills #visualmedia #visualart #narrativevisuals #visualexpression #storytellingtechniques #visualstoryteller #contentcreation #productphotography #ecommercephotography #productphotographer
The Why Behind your Photo
02:34
The What behind your photo
02:49
The Who Behind your Photo
02:07

ABOUT CARRINGTON CROTHERS

Carrington Crothers is the Owner and Creative Force behind Prospect Street Studio - A brand photography agency. 

 

Carrington provides image consultancy for brands looking to grow & expand their brands visually through imagery. Prospect Street Studio focuses on turning business into brands through strategic content strategy and photography. She works both with service and product based businesses to create and educate them on how to leverage photography as a visual tool to increase your conversions and brand presence. Carrington works heavily in the food & beverage space with many CPG brands, but can help grow product based businesses across Amazon and Shopify stores. 

As a creative entrepreneur, Carrington has also published a children's book in 2019 and another set to release in 2024. Carrington is also an avid networker and co-founder of the creative networking group "Creative Sphere Metrowest" based in Massachusetts, connecting creative professionals across Massachusetts. The group has over 150 members and is growing daily. 

If you are looking to enhance your brand imagery, grow your e-commerce brand, or connect with other creative marketing professionals, book a call above with Carrington Crothers. 

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