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Photography Blog
Welcome to the Prospect Street Studio Blog Page. In the articles below you will learn about product photography as a whole, why its important, how it affects your brand when you do it right and do it wrong. These blogs often share practical tips and real-world experiences, helping you overcome common challenges faced in product photography. By staying updated with such blogs, you can stay ahead of industry trends and continuously improve your ability to create visually appealing and marketable product images.
If you want to learn about how to better your brand through product photography and reduce your return rates, increase conversion rates, build customer trust and more.
How Professional Photography Can Increase Campus Store Sales
If you manage a campus store, you've probably spent a lot of time thinking about the products you sell. From apparel and drinkware to gifts and Promotional Products, every item represents your school and your brand. But there's one thing I see overlooked all the time. The photography. As someone who specializes in Product Photography for e-commerce brands, I've noticed many university stores run into the same problem. Their online store is filled with product images from diff
Carrington Crothers
3 min read
How Much Product Photography Do You Actually Need?
One of the questions I get asked all the time is: "How many product photos do I actually need?" The honest answer is...it depends. But not as much as people think. Some brands assume they need 20 images of every product. Others think one photo is enough. The reality is somewhere in the middle. My goal isn't to give you as many images as possible. My goal is to give you the right images. There Is a Bare Minimum Technically, you only need one image to sell a product. Would I re
Carrington Crothers
3 min read
What Is a CPG Photographer?
If you've been searching for a Product Photographer, you've probably come across the term CPG photography. While every CPG photographer is a product photographer, not every product photographer specializes in consumer packaged goods. Photography is a huge industry with dozens of specialties. You have wedding photographers, real estate photographers, portrait photographers, industrial photographers, and product photographers. Even within product photography, there are specialt
Carrington Crothers
4 min read
Why Is Product Photography So Important for Ecommerce and Higher Education?
Whether you're selling snacks online, university apparel, or branded merchandise, one thing remains true: customers can't pick up your product before they buy it. Your photography becomes the customer's first impression and their primary source of information. It has to answer their questions, build trust, and give them confidence to make a purchase. As someone who specializes in Product Photography for ecommerce brands and Photography for Higher Education, I've found that su
Carrington Crothers
3 min read
When Should Massachusetts CPG Brands Invest in Professional Product Photography for Shopify?
If you're launching a CPG brand in Massachusetts, it's tempting to save money by taking your own product photos. Smartphones have come a long way, and when you're wearing ten different hats as a founder, DIY photography feels like one more thing you can check off the list. Sometimes that's the right decision. But one of the biggest mistakes I see isn't that brands start with DIY photography. It's that they either wait too long to invest in professional photography or they inv
Carrington Crothers
3 min read
Why Should Colleges Use Ghost Mannequin Photography for Campus Apparel?
Walk into almost any campus bookstore and you'll notice something interesting. One sweatshirt looks like it belongs in a premium retail catalog, while the t-shirt next to it looks like it was photographed in a completely different decade. That's because it probably was. Many MA Colleges & Universities rely on the product images provided by their apparel vendors. While it's convenient, it creates an inconsistent online shopping experience. Every vendor has a different photogra
Carrington Crothers
3 min read
Should You Invest in Product Photography Before Launching?
One of the most common questions I get from startup brands is, "Should I invest in professional product photography before I launch?" The answer is yes... but only if you're actually ready for it. A lot of founders assume photography should be one of the first things they spend money on. In reality, I've seen brands waste money by investing too early, and I've seen brands hurt their sales by waiting too long. The key is understanding where photography fits into the launch pro
Carrington Crothers
4 min read
How to Choose a Photographer for Amazon Product Images
Choosing a photographer for Amazon product images can feel overwhelming. A quick search will give you hundreds of options, all claiming to create high-quality product photography. The challenge is figuring out which photographer understands how Amazon shoppers actually buy. Because on Amazon, pretty pictures aren't enough. Your images need to answer questions, communicate value, reduce uncertainty, and help customers feel confident enough to click "Add to Cart." Here's what t
Carrington Crothers
3 min read
Where Can I Order Product Photography for Shopify Stores in the US?
If you're looking for product photography for your Shopify store, you have more options today than ever before. A quick Google search will return photographers in nearly every major city. But here's something many brands don't realize: The best Shopify product photographer for your business doesn't necessarily need to be local. In fact, many ecommerce brands work with photographers across the country by simply shipping products directly to a studio. So instead of asking, "Who
Carrington Crothers
4 min read
Is Product Photography Worth the Investment?
If you're launching a product, updating your website, or preparing for retail, you've probably asked yourself: Is professional product photography really worth the investment? As a product photographer, you might expect me to automatically say yes. But my answer is actually a little more nuanced. Professional product photography is absolutely worth the investment when it's being used as a sales tool. If your images are helping customers decide whether to buy your product, the
Carrington Crothers
4 min read
How to Prepare Products for a Professional Photoshoot
Your product photography session starts long before the camera comes out. Whether you're investing in ecommerce photography for your Shopify store, Amazon listing, sell sheets, or social media content, the way your products arrive can have a significant impact on the final images. The good news? A little preparation goes a long way. Here are a few simple steps that will help you get the most value from your professional product photography session. Inspect Every Product Caref
Carrington Crothers
3 min read
Effective Social Media Content Management Strategies for CPG, Food, and Beverage Brands
Managing social media content well can make a huge difference in how your brand connects with customers and drives sales. For CPG, food, and beverage brands selling online, the right content strategy is key to standing out in a crowded market. I’ve learned that success comes from clear planning, smart tools, and consistent execution. Let me walk you through some effective social media content management strategies that can help you boost your online presence and sales. Why Co
Carrington Crothers
3 min read
What Is Product Photography and Why It Matters for Your Online Store
If you sell products online, your photography is doing a lot more than filling space on your website. Your product photos are often the first thing someone notices about your brand. Before they read your product description, reviews, or ingredients list, they are already deciding how they feel about what they see. That means your product photography is not just decoration. It is your first impression. It is your digital salesperson. And many times, it is the difference betwee
Carrington Crothers
4 min read
Ecommerce Photography: What It Is and How to Actually Get It Right
If you run an online store, your product photography is one of the most important parts of your business. And not just because it looks good. Because your photos are what help people decide if they trust your product enough to buy it. In a store, people can pick things up, read the label, feel the quality. Online, they cannot. So your images have to do all of that for them. That is where ecommerce photography comes in. What Is Ecommerce Photography? Ecommerce photography is t
Carrington Crothers
3 min read
Where to Get Creative Visual Content for Online Stores in Worcester
If you have a product-based business in Massachusetts and you’re trying to improve your online presence, one of the biggest questions becomes: where do I actually get good visual content? And not just nice photos, but content that helps your product sell on your website, Amazon, and social. There are a lot of options out there, especially around Worcester and the Boston area. But not all of them are built for ecommerce or product-based brands. What “Creative Visual Content” A
Carrington Crothers
3 min read
What Is Product Photography (and Why It Actually Matters for Your Online Store)
If you sell anything online, your product photography is one of the most important parts of your business… whether you realize it or not. And I don’t mean that in a fluffy “branding” way. I mean it in a very real, very direct way: your photos are either helping you sell, or they’re holding you back. At Prospect Street Studio, this is one of the first things I look at when reviewing a brand. Because more often than not, it’s the biggest missed opportunity. What Is Product Phot
Carrington Crothers
3 min read
How to Choose a Photography Studio for Ecommerce in the U.S.
If you sell products online, your photos are doing a lot of heavy lifting. Before someone reads your description or watches a video, they are looking at your images. Those photos need to explain the product, build trust, and help someone decide to click “add to cart.” Choosing the right photography studio can make a big difference in how your brand shows up online. Here are a few things to think about when you’re deciding who to work with. Find a Studio That Actually Understa
Carrington Crothers
3 min read
March at Prospect Street Studio: Brands, Shoots, and CPG Image Reviews
March was a busy and exciting month at Prospect Street Studio. We had the chance to connect with some fantastic brands, photograph incredible products, and help emerging CPG companies think more strategically about the images they are using to sell their products. Connecting with New CPG Brands One of the highlights of the month was our March CPG Image Review Call . These sessions bring together brand owners who want feedback on their ecommerce imagery, Amazon listings, and w
Carrington Crothers
2 min read
Where Can I Find Expert Photography Services for Beverage Brands in Massachusetts?
Beverage brands face a unique challenge when it comes to photography. Your product needs to look refreshing, premium, and trustworthy, all while clearly communicating flavor, packaging, and quality through a screen. Whether customers are shopping online, browsing Amazon, or seeing your brand for the first time through marketing content, strong visuals play a major role in purchasing decisions. If you are searching for expert photography services for beverage brands in Massach
Carrington Crothers
2 min read
Where to Get Creative Visual Content for Online Stores in Worcester
If you run an online store, your visuals play a major role in how customers experience your brand. Before someone reads your product description or reviews, they look at your images. Clear, intentional visuals help build trust, communicate value, and ultimately support online sales. If you are looking for creative visual content for your online store in Worcester, working with a local product photography studio can make a meaningful difference. A Product Photography Studio Ba
Carrington Crothers
2 min read
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