What are the 7 Must-Have Product Photos for E-commerce Brands?

Carrington Crothers
May 25
2 min read

When a potential customers lands on your websites product page, they’re not reading every word of your description, they're scanning the images. In fact, 75% of online shoppers say product photos are what most influence their decision to buy.

So the question is: are your photos doing their job?

At Prospect Street Studio, we specialize in creating scroll-stopping, sales-generating product photography for ecommerce brands. Below are the 7 must-have product photos every ecommerce brand should have on their product page and why each one matters for driving conversions.

1. The Hero Image

What it is: A clean, clear shot of your product on a white or light background. Why it matters: This is the first image shoppers see on Shopify, Amazon, or Google Shopping. It must show your product at its best, without distractions. Tip: Make sure it’s high resolution, well-lit, and true to color.

2. The Lifestyle Image

What it is: Your product in a real-life setting, being used by real people. Why it matters: This helps shoppers visualize how the product fits into their life and builds emotional connection. Tip: Focus on storytelling—show the benefit, not just the product.

3. The Ingredients or What’s-Inside Shot

What it is: A flat lay or close-up that shows what's inside the box, package, or jar. Why it matters: Shoppers don’t like surprises. If they’re buying snacks, supplements, or skincare, they want to know what they’re getting. Tip: This photo builds trust and reduces returns.

4. The Size/Scale Photo

What it is: A photo that shows the product next to something familiar (like a hand, phone, or common item). Why it matters: Size confusion is one of the top reasons for returns online. Tip: Use simple props or models to give a true sense of proportion.

5. The Back of Packaging or Label Photo

What it is: A clear image of the back label, ingredient list, or usage instructions. Why it matters: Shoppers are comparison shopping. Give them all the details without making them hunt. Tip: Especially critical for food, beverage, wellness, and skincare brands.

6. The Product Detail Close-Up

What it is: A zoomed-in shot of texture, quality, or functionality like stitching, powder texture, or bottle dropper. Why it matters: Detail shots communicate quality. They give shoppers confidence to buy without touching. Tip: Think: “What would they touch in store? That’s what you show here.”

7. The Group/Bundle Shot

What it is: A photo showing all product variations or a full bundle in one frame. Why it matters: If you sell kits, bundles, or flavors, this shot helps with upsells and clarity. Tip: Use consistent styling so it still feels polished and professional.