What are the 7 Must-Have Product Photos for E-commerce Brands?
- Carrington Crothers
- May 25
- 2 min read
When a potential customers lands on your websites product page, they’re not reading every word of your description, they're scanning the images. In fact, 75% of online shoppers say product photos are what most influence their decision to buy.
So the question is: are your photos doing their job?
At Prospect Street Studio, we specialize in creating scroll-stopping, sales-generating product photography for ecommerce brands. Below are the 7 must-have product photos every ecommerce brand should have on their product page and why each one matters for driving conversions.
1. The Hero Image
What it is: A clean, clear shot of your product on a white or light background.
Why it matters: This is the first image shoppers see on Shopify, Amazon, or Google Shopping. It must show your product at its best, without distractions.
Tip: Make sure it’s high resolution, well-lit, and true to color.
2. The Lifestyle Image
What it is: Your product in a real-life setting, being used by real people.
Why it matters: This helps shoppers visualize how the product fits into their life and builds emotional connection.
Tip: Focus on storytelling—show the benefit, not just the product.
3. The Ingredients or What’s-Inside Shot
What it is: A flat lay or close-up that shows what's inside the box, package, or jar.
Why it matters: Shoppers don’t like surprises. If they’re buying snacks, supplements, or skincare, they want to know what they’re getting.
Tip: This photo builds trust and reduces returns.
4. The Size/Scale Photo
What it is: A photo that shows the product next to something familiar (like a hand, phone, or common item).
Why it matters: Size confusion is one of the top reasons for returns online.
Tip: Use simple props or models to give a true sense of proportion.
5. The Back of Packaging or Label Photo
What it is: A clear image of the back label, ingredient list, or usage instructions.
Why it matters: Shoppers are comparison shopping. Give them all the details without making them hunt.
Tip: Especially critical for food, beverage, wellness, and skincare brands.
6. The Product Detail Close-Up
What it is: A zoomed-in shot of texture, quality, or functionality like stitching, powder texture, or bottle dropper.
Why it matters: Detail shots communicate quality. They give shoppers confidence to buy without touching.
Tip: Think: “What would they touch in store? That’s what you show here.”
7. The Group/Bundle Shot
What it is: A photo showing all product variations or a full bundle in one frame.
Why it matters: If you sell kits, bundles, or flavors, this shot helps with upsells and clarity.
Tip: Use consistent styling so it still feels polished and professional.

Why This Matters for Your Brand
Your product photos aren’t just “nice to have” they’re doing the heavy lifting when it comes to:
Increasing conversion rate
Decreasing return rate
Building customer trust
Communicating your brand story
Standing out in crowded marketplaces like Amazon or Shopify
When done right, product photography isn’t just visual—it’s strategic.
Want to Know How Your Images Stack Up?
Join one of our free monthly image review calls or book a consult to get personalized feedback on your ecommerce imagery.
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