Behind the Scenes: Photographing Josephine’s Cookies at Our Worcester Studio

At Prospect Street Studio, we have the privilege of working with CPG food and beverage brands that are passionate about their products and committed to growth. One of our recent projects brought us behind the scenes with Josephine’s Cookies, a brand we first connected with through Naturally New England.

From the start, Josephine’s stood out as a company that values both the quality of their cookies and the way they present themselves to customers. They recently rolled out new product packaging, and with that came the need to refresh their ecommerce imagery. Strong visuals are essential for building trust and making products stand out on platforms like Amazon and Shopify, and that’s where our team came in.

Capturing the Next Chapter of Josephine’s Cookies

Every packaging update is more than just a design change. It represents growth, evolution, and the opportunity to connect with customers in a new way. For Josephine’s Cookies, their updated packaging needed to shine through high-quality product photography that would:

• Highlight their new look in a professional and polished way.

• Maintain brand consistency across digital platforms.

• Provide versatile assets for marketing campaigns, websites, and social media.
  

At our Worcester, MA photography studio, we created a shot plan that blended clean product shots, packaging close-ups, and lifestyle imagery. This gave the brand a complete library of visuals they could use not only for ecommerce but also for storytelling and brand building.

Why Ecommerce Photography Matters for CPG Brands

Your product photography often acts as your first salesperson. Before customers read reviews or product descriptions, they see your images, and those visuals shape their perception of your brand. For CPG businesses, especially in the food and beverage category, this is even more critical because taste and texture can’t be conveyed online.

Great ecommerce photography helps brands:

• Increase conversions by showing the product clearly and attractively.

• Reduce returns with accurate images that match the customer’s expectations.

• Stand out on Amazon and Shopify where competition is fierce.

• Strengthen credibility with professional, consistent visuals.

• Tell a brand story that resonates emotionally with buyers.

Without strong imagery, even the best product can be overlooked. That’s why at Prospect Street Studio, we approach photography as more than just pictures, it’s strategy, storytelling, and sales all wrapped into one.

Our Process: From Concept to Final Image

When working with brands like Josephine’s Cookies, we take a collaborative and detail-oriented approach:

1. Discovery & Strategy – Understanding the brand’s goals, target audience, and platforms they’re selling on. For Josephine’s, the priority was Amazon compliance and Shopify-ready imagery.

2. Shot List Creation – Mapping out the essential ecommerce images, along with lifestyle and feature shots that would enhance marketing campaigns.

3. Studio Setup – At our Worcester studio, we designed lighting setups that emphasized the product packaging and textures of the cookies.

4. Shooting & Styling – Combining clean, white-background product shots with styled lifestyle images to give the brand a versatile visual library.

5. Editing & Delivery – Using Capture One Pro and Photoshop, we refined every image for consistency, clarity, and high impact.

The result? A set of images that not only show the product but also communicate trust, professionalism, and brand identity.

The Bigger Picture: Supporting Brand Growth

One of the most rewarding parts of our work is watching clients grow after updating their imagery. For Josephine’s Cookies, refreshed visuals mean:

• Stronger positioning in ecommerce marketplaces.

• Consistent branding across Amazon, Shopify, and social media.

• Increased ability to compete with larger CPG brands.

• Marketing assets that support future campaigns and collaborations.

Every photoshoot is more than just content creation, it’s a step in helping brands scale, connect with their audience, and stand out in a crowded digital world.

Why Choose Prospect Street Studio for CPG Photography?

Working with CPG brands is our specialty. We know the nuances of product packaging, the importance of consistency across platforms, and the strategies that help brands increase conversions online.

Here’s what sets our Worcester, MA photography studio apart:

• Specialization in CPG and ecommerce photography – We understand the unique needs of food, beverage, and packaged goods brands.

• Amazon and Shopify expertise – Every image is designed with conversion and compliance in mind.

• Lifestyle + Product integration – We capture clean ecommerce photos and creative lifestyle shots for maximum versatility.

• National client experience – From local startups to established national brands, we’ve partnered with companies of all sizes.

• Virtual and on-site shoots – Flexibility to work with brands wherever they are.

• Conversion-focused strategy – We don’t just take photos, we create imagery designed to drive sales.
  

Looking Ahead

Working with Josephine’s Cookies was a reminder of why we love what we do. Seeing a brand evolve, refreshing their packaging, and being able to play a role in that journey is incredibly rewarding. We’re excited to see their new imagery live on Amazon, Shopify, and across their marketing channels.

At Prospect Street Studio, we believe photography is more than aesthetics, it’s the foundation of ecommerce success. For CPG brands ready to elevate their visuals and grow their online presence, we’re here to help bring that vision to life.

📸 Ready to take your product photography to the next level? Contact us today to learn more about our ecommerce and CPG photography services.