Effective Over Efficient

Updated: Jun 2

BA Southern New Hampshire University

Graphic Design and Media Arts

Certificate of Professional Photography

New England School of Photography

Official Member of Professional Photographers of America

You know the life you dream about? The one that you have fantasized about in your head day after day, just waiting to come out and roar? - Yeah me too. If there is one thing I have learned, that daydream is usually fairly consistent. The question is, how do we get there? The answer is always the same - One step at a time.

If you have gotten this far, you probably already know who I am. But I will introduce myself anyway. I’m Carrington Crothers - and yes, it is the same name from the show Dynasty. But we can talk more about that later. Take a second and think about the following proverb: “Where there is a will, there is a way” The reason I bring up that proverb is because it defines who you and I are right now while you browse through this book and the reason we are connected. We both have the same goal and desire, we are determined to do something and will always do what it takes to accomplish it. For you, it may be building your brand, removing yourself as the bottleneck, or maybe you are just looking to elevate your visual brand content. For me, it’s easy, to work with you and build a unique brand blueprint together. The way we do that, is following a few simple steps together.

Step 1: Discovery. The discovery phase is a new beginning. We get to hone in on your

goals, vision, and identify the key starting points.

Step 2: Clarity. Once we discover your priorities, we can get clear on where the brands

visual needs stand and how to tackle them effectively.

Step 3: Systems. Systems are the core to our partnership. We will create a personalized

system you can only dream about. The system is the foundation to keep your brand excelling forward. Trust that your brand is in good hands with us so you don’t have to do it all!

Those three simple steps are exactly what it means to be effective over efficient.


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