Expo West is one of the biggest opportunities for natural and organic brands to connect with buyers, distributors, and media. With so much competition on the floor, your booth needs to make an instant impact—and that starts with your imagery.
Why Visuals Matter at Expo West
First impressions happen fast. Whether it’s a potential retail partner walking by your booth or an investor flipping through your sell sheet, strong, professional imagery makes the difference between catching their attention or getting overlooked.
50% of trade show attendees identify eye-catching displays as a key reason for stopping by a booth.
Where Your Imagery Works Hardest
✅ Trade Show Booths – Your booth should visually communicate your brand story before you even say a word. Large-format images showcasing your product in use or its key ingredients can draw people in and make your messaging clearer.
✅ Sell Sheets – Buyers make quick decisions, and they won’t wade through paragraphs of text. A crisp, compelling product shot paired with clear selling points makes your sell sheet more effective.
✅ Pamphlets & Handouts – These materials should reinforce your brand’s professionalism and quality. High-resolution lifestyle and product photography help make your print materials feel polished and worth keeping.
✅ Social Media & Post-Show Follow-Ups – Expo West doesn’t end when the show floor closes. Following up with retailers and press? Make sure your email or social post includes high-quality imagery that reminds them why they stopped at your booth in the first place.
What About Your PR & Visuals After Expo West?
You made connections, had great conversations, and generated interest—but what’s next?
🔹 Do you have a follow-up plan? Buyers and media get bombarded with pitches after Expo West. A clear, strategic outreach plan will help you stay top-of-mind.
🔹 Is your product photography updated for post-show outreach? Sending a sell sheet, press kit, or email with outdated, low-quality imagery won’t reinforce the excitement from your booth. Make sure your visuals align with the quality of your brand.
🔹 Are you leveraging PR opportunities? Expo West is a great time to pitch your brand story to media outlets. Having high-quality imagery ready for press coverage increases your chances of being featured.
Make Your Expo West Efforts Count
A strong trade show presence isn’t just about what happens on the floor—it’s about how you extend that momentum afterward. If your brand imagery and outreach strategy aren’t working together, you’re missing out on opportunities.
Need help refining your visuals and PR after Expo West? Let’s chat.
Comments