Updated: Aug 21
Are you the type of person who is always wearing too many hats? Juggling countless tasks?
Many businesses often view professional photography as an expendable item on their budget. Whether you are starting a business or running a fully established business, its cost may prompt you to wonder if it is that much necessary for your business. After all, you can take some photos yourself and post them on your website, plus there are other more important things in your business that you should be investing in, right?
The truth is that no matter how small or large your business is, professional photography will always be beneficial. It doesn't matter who your customers are or what you sell; it will always be an essential asset for your business, leading to the company's overall branding and success.
Hiring a photographer on retainer or subscription services for anywhere from three months to a year on average is gaining popularity. This article will take you through how a photography subscription service can enhance how you do your business.
It Provides Consistency to Your Brand's Image
Branding is essential in every business, for not only does it helps create a memorable impression on your clients, but it also helps them know what they expect from your company. Through it, your company can distinguish itself from your competitors and display what it is you offer and why you are different from your competitors. Photography is a critical part of your brand, and professional photos will help you establish your identity. It will give you a chance to showcase your brand's personality, seriousness about professionalism and quality.
Working with the same photographer provides consistency to your brand image. It is vital for it makes your business recognizable across the marketing channel. In turn, it translates to increased sales of services and goods, leading to the growth of your business.
But Does it Really?
Yes! On Average 22% of online returns are due to the fact that the product received does not resemble the product advertised. Consistent and professional photography can help decrease that percentage.
It Leads to Smooth Communication
In a business, all transactions result from good communication. Having the same photographer makes communication easier hence minimizing time wastage when it comes to decision making. In turn, it gives the photographer an opportunity to develop a more accurate image that communicates the company's goals, objectives and captures the target audience's attention. On the other hand, good communication will save you time as a business owner giving you more time to concentrate on other management duties while at the same time ensuring that all your needs are addressed.
It Promotes Learning
The longer you work with the same photographer, the more they will learn your quirks, needs, and brand as a whole, which means better images. In turn, it will lead to more visual telling since learning will empower you to tell a story about your business without saying a word.
In conclusion, professional photography is an essential tool needed for the growth of a business. The current trend of hiring photographers on retainer or subscription services has positively impacted businesses and should be highly encouraged.