Post-Expo West Strategy:
The Work Isn’t Over: Keep Expo West Momentum Going
Expo West is an incredible opportunity for CPG brands in Anaheim, CA to connect with buyers, retailers, and media. But once the event ends, how do you ensure those conversations turn into lasting brand awareness and, more importantly, sales? The key lies in leveraging event photography and optimizing your product imagery for continued engagement.
1. Capture & Leverage Event Photography for Brand Awareness
Your Expo West presence was a big investment—make it work for you beyond the event! If you had a booth, product demos, or media interviews, those images are valuable assets for: ✅ Social media content to stay on your audience’s radar
Here’s how to make the most of your event imagery:
Post-event recap posts – Share highlights from your booth, product demos, and team interactions.
Behind-the-scenes content – Show how your team prepared for the event and what made the experience special.
Customer engagement – Share testimonials or reactions from attendees who tried your product.
Video snippets & reels – Short-form video is king! Turn booth footage, interviews, and product demos into Instagram Reels, TikToks, and LinkedIn clips.
Countdowns & teasers – If you launched a new product at Expo West, keep the momentum going with posts that build excitement for its official release. ✅ Email marketing recaps to reconnect with leads
Here’s what to include in a post-event email sequence:
Thank You Email – Express gratitude for visiting your booth and engaging with your brand. Include a CTA (Call to Action) to book a meeting or request samples.
Event Highlights Email – Share key moments from the show, such as media coverage, exciting announcements, or product demo success.
Exclusive Offer Email – Incentivize buyers or early adopters with a limited-time discount, special bundle, or free shipping on their first order.
Follow-Up Product Showcase – Send a well-designed email featuring high-quality ecommerce product photography for CPG brands, reinforcing why your product stands out in the market.
✅ PR outreach to showcase your brand’s Expo West success
Ways to leverage your Expo West success for PR:
Press Releases – Share newsworthy updates from the event, such as awards won, major retail deals, or product launches.
Pitch to Journalists & Bloggers – Send professional, high-quality product imagery along with key event takeaways to relevant food, beverage, and CPG media contacts.
Guest Articles & Thought Leadership – Offer insights on industry trends or sustainable packaging innovations to trade publications.
Influencer & Affiliate Outreach – If influencers stopped by your booth, follow up to secure collaborations, social media mentions, or review content.
2. Optimize Your Product Imagery for E-Commerce & PR
Event buzz fades, but strong visuals keep your product relevant. Now is the perfect time to upgrade your ecommerce product photography for CPG brands, ensuring your products look their best on:
Amazon & Shopify product pages for higher conversions
Retailer sell sheets to impress buyers
Media features where high-quality images make the difference
3. Use Visual Storytelling to Engage Expo West Connections
Your brand’s story doesn’t end at Expo West—it evolves. Whether it’s a behind-the-scenes look at product development, customer testimonials, or lifestyle imagery that resonates with your audience, storytelling through visuals helps maintain engagement and build trust.
Let’s Keep Your Brand in the Spotlight
At Prospect Street Studio, an ecommerce product photography agency for CPG brands, we specialize in creating imagery that drives conversions and strengthens brand identity. Let’s turn your Expo West success into lasting growth.
Book a strategy call today to optimize your brand’s visuals!
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