In today's digital age, it is more important than ever for brands to have high-quality images that showcase their products in the best possible light. While it may be tempting to take product photos in-house or use stock images, investing in a professional product photographer can make a significant difference in the success of your brand. In this blog post, we will discuss when and why a brand should hire a professional product photographer.
When to Hire a Professional Product Photographer
There are several instances when it is recommended to hire a professional product photographer, including:
Launching a New Product: If you are launching a new product, it is crucial to have high-quality images that highlight its unique features and benefits. A professional product photographer will be able to create stunning images that make your product stand out from the competition.
E-commerce Websites: If you have an e-commerce website, high-quality product images are essential. Consumers rely heavily on images to make purchasing decisions, and low-quality images can lead to a decrease in sales. A professional product photographer can create images that showcase your products in the best possible light and increase conversions.
Ready to Differentiate: Working with a professional photographer, the goal is not only to create great imagery, but also to help you differentiate your brand from the others that are out there. Are you ready to stand out better on amazon? Make your advertisements pop a bit more? Uplevel your website appearance to look like a high quality brand? When you start asking yourself questions around these topics, you should consider talking with photographers.
Why Hire a Professional Product Photographer
There are several reasons why brands should consider hiring a professional product photographer:
Expertise and Experience: Professional product photographers have the skills, knowledge, and experience needed to create stunning images that highlight your products' best features. They have the expertise to use lighting, angles, and composition to create images that grab the viewer's attention and showcase your products effectively. One of the biggest reasons for product return is that the product delivered does not match the product advertised. Working with someone who has the experience to photograph the product in an accurate manner will help reduce returns and and happier customers.
Photo Consistency: When working with a professional product photographer, you can expect consistency in the quality of images produced. This is important, especially for brands that sell multiple products. Consistent images help to create a cohesive brand image and increase recognition. Keeping with brand standards is not a one time deal. Your photographer must be able to product
the same quality, style, and aesthetic of work for you every photoshoot. Your photography should also be aligned with the rest of your branding guidelines and copy/messaging guidelines.
Time-Saving: Hiring a professional product photographer can save you time and resources. Product photography can be time-consuming, and working with a professional photographer allows you to focus on other aspects of your business while they handle the photography. As easy as it may seem to buy a light box on amazon to take photos of your product, you still need to learn, plan, execute, and utilize the photos you have taken.
Return on Investment: Investing in high-quality product photography can have a significant return on investment. Well-crafted images can increase conversions, boost brand recognition, and ultimately drive revenue. As we said previously, a huge return on photography investment is the fact you will have less returns in the product, as well as increase the interest in the product. Photography is an art to connect with a consumer, when done properly, you will attract more customers, make more sales, and reduce the number of returns you receive.
In conclusion, hiring a professional product photographer is a wise investment for brands looking to create new images that showcase their products in the best possible light. A professional product photographer has the skills, knowledge, and experience needed to create images that grab the viewer's attention and increase sales. Investing in high-quality product photography can lead to a significant return on investment and ultimately drive revenue for your business. Whether you are just starting a new brand, going through a rebrand, or want to uplevel your brand content, talk with us to learn how we can help. Book a free Brand Image Consultation to learn where you can improve, what you are doing well, and some tips and tricks to uplevel your brand imagery.